Chaldal is an online grocery delivery service-based company in Bangladesh. Chaldal was founded in 2013 with a mission to make grocery shopping easier for people in Dhaka, Bangladesh. The company delivers groceries to customers’ doorsteps within an hour of ordering through its website or mobile app. Chaldal offers a wide range of products, including fresh fruits and vegetables, dairy products, meat, poultry, fish, and pantry essentials. The company has grown rapidly and is now considered one of the largest online grocery retailers in Bangladesh. Chaldal has also expanded its services to other cities in the country, including Chittagong and Narayanganj.
Chaldal Founder and CEO
Chaldal was founded in 2013 by Waseem Alim and Zia Ashraf. The company started with a small team and operated from a garage. The aim was to provide convenient and hassle-free grocery shopping to the people of Dhaka City. Before starting Chaldal, Waseem Alim worked as a software engineer in Silicon Valley. He also worked at Amazon for a brief period before returning to Bangladesh to start his own business. Under Waseem Alim’s leadership, Chaldal has become one of the fastest-growing startups in Bangladesh. The company has expanded its services to include not only grocery delivery but also medicine delivery, electronics, and other household essentials. Chaldal has received numerous awards and recognition for its innovative business model and social impact.
Chaldal Valuation
According to public reports in 2021, Chaldal was valued at around $300 million after raising $10 million in a funding round led by IFC (International Finance Corporation) and Tiger Global Management. It’s worth noting that valuations can change over time and may be affected by various factors such as market conditions, competition, and financial performance.
Chaldal Funding
Chaldal has received funding from several investors over the years. In 2016, the company raised $5.5 million in a Series A funding round led by IFC and Wavemaker Partners. Other investors in the round included Y Combinator, Techstars, and IDG Ventures. In 2018, Chaldal raised $10 million in a Series C funding round led by Taavet Hinrikus, co-founder of TransferWise, and Topia. Other investors in the round included Mir Group and Asif Inam, the CEO of eGeneration Group. Most recently, in April 2021, Chaldal raised $10 million in a Series D funding round led by Taavet Hinrikus and the co-founders of Gojek, Kevin Aluwi, and Andre Soelistyo. Other investors in the round included Golden Gate Ventures, Rocket Internet, and Wavemaker Partners. The total funding raised by Chaldal so far is around $30 million, and the company plans to use the funds to expand its operations and invest in technology to improve its customer experience.
Chaldal Marketing Strategy
Digital Marketing:
Chaldal heavily relies on digital marketing to reach out to its customers. They use social media platforms like Facebook, Instagram, and Twitter to promote their products, offer discounts, and interact with customers.
Mobile App:
Chaldal has a mobile app that makes it easy for customers to browse and order groceries online. They use push notifications and in-app messaging to keep customers informed about new products, deals, and discounts.
Referral Programs:
Chaldal has a referral program that rewards customers for inviting their friends and family to use the platform. This encourages existing customers to spread the word about Chaldal, leading to new customer acquisitions.
Partnerships:
Chaldal has partnerships with various food brands, restaurants, and grocery stores to expand its product offerings. They also collaborate with other companies to offer bundled deals and discounts.
Delivery:
Chaldal offers free delivery for orders over a certain amount, which encourages customers to order more. They also offer fast delivery, often within a few hours of placing an order, which sets them apart from traditional brick-and-mortar stores.
Customer Service:
Chaldal focuses on providing excellent customer service to retain customers and attract new ones. They have a dedicated customer service team that responds quickly to customer queries and complaints.
Overall, Chaldal’s marketing strategy is customer-centric, focusing on convenience, affordability, and a wide selection of products. They leverage technology to streamline the ordering and delivery process and prioritize customer satisfaction to build long-term relationships.
Chaldal Business Model
Chaldal operates on a business-to-consumer (B2C) model. The Chaldal business model is based on offering a convenient and reliable online grocery shopping experience to its customers. The company has a large inventory of grocery items that customers can browse and purchase through its website or mobile app. The company sources its products directly from suppliers, which allows it to offer competitive prices to its customers.
Chaldal operates its warehouses and employs its delivery personnel, which allows it to maintain control over the entire delivery process. The company uses a hyperlocal delivery model, where it delivers groceries to customers within a few hours of receiving an order. Chaldal also offers a subscription-based service called “Chaldal Plus” that provides customers with additional benefits such as free delivery, exclusive discounts, and faster delivery times.
To generate revenue, Chaldal charges a markup on the products it sells, as well as a delivery fee for orders below a certain threshold. The company also generates revenue from its Chaldal Plus subscription service.
Chaldal has been successful in scaling its business by expanding into new markets and introducing new features to its platform. The company has also implemented innovative technologies such as automated warehousing and inventory management systems to improve its operational efficiency. Overall, the Chaldal business model has been effective in meeting the needs of its customers and driving growth for the company.
Chaldal App
Chaldal has a mobile app that allows customers to order groceries and other household items online and have them delivered to their doorstep.
The Chaldal app is available for both Android and iOS devices and can be downloaded from the Google Play Store or the Apple App Store. With the app, users can browse through a wide range of grocery products, add items to their shopping cart, and place orders for delivery.
The app also allows users to track their orders in real-time, with updates on the status of their delivery. Payments can be made through the app using various methods, including credit/debit cards, mobile wallets, and cash on delivery.
Chaldal also offers a membership program called Chaldal Plus, which provides free delivery for members on all orders. The Chaldal app allows users to sign up for Chaldal Plus and manage their membership from within the app.
Overall, the Chaldal app provides a convenient and hassle-free way to order groceries and other household items online in Bangladesh.
SWOT Analysis of Chaldal
Strengths:
Established brand: Chaldal is a well-known and trusted brand in Bangladesh, having been in business for over seven years.
Wide product range: The company offers a wide range of products, including groceries, fresh produce, household items, and personal care products, making it a one-stop shop for customers.
Efficient delivery system: Chaldal has a well-established delivery system that ensures timely delivery to customers.
User-friendly app and website: Chaldal’s user-friendly app and website make it easy for customers to browse and purchase products.
Strong customer service: Chaldal has a dedicated customer service team that promptly addresses any customer concerns and queries.
Weaknesses:
Limited coverage: Chaldal’s delivery service is currently limited to a few major cities in Bangladesh, which limits its customer base.
Limited payment options: Chaldal currently only accepts online payments, which can be inconvenient for customers who prefer cash on delivery.
Pricing:
Chaldal’s pricing can be slightly higher compared to traditional brick-and-mortar stores, which may discourage price-sensitive customers.
Dependence on technology: Since Chaldal is a digital-only platform, it is heavily dependent on technology, which could lead to disruptions in service if there are any technical glitches.
Opportunities:
Expansion into new markets: Chaldal can expand its services to new cities in Bangladesh and even in other countries to increase its customer base.
Diversification: Chaldal can expand its product range to include other categories such as electronics, fashion, and beauty products.
Strategic partnerships: Chaldal can collaborate with other businesses to offer a wider range of products and services to its customers.
Threats:
Competition: The online grocery delivery market in Bangladesh is becoming increasingly competitive, with several new players entering the market.
Logistics challenges: Bangladesh’s underdeveloped transportation infrastructure can pose challenges to timely delivery, which could result in dissatisfied customers.
Changing consumer behaviour: As customers become more comfortable with online shopping, they may prefer to shop from different platforms, leading to customer churn.
Regulatory challenges: Changes in government regulations could impact Chaldal’s operations and profitability.